Isaac Watson: 00:00:13

How do you as a leader of a growing community, Truly make a

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conference or event that has impact, a gathering with purpose and an attendee

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experience that knocks their socks off.

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An event that leaves your audience in awe and wondering where you've been

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their whole life, Make It Kickass is the podcast that explores these questions

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by uncovering the strategies, tactics and tools that we use every day to

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bring our clients' conferences to life.

Isaac Watson: 00:00:40

I'm Isaac Watson, executive producer of Kickass Conferences, and we are

Isaac Watson: 00:00:44

here to help you make it kick ass.

Isaac Watson: 00:00:51

Welcome back everybody.

Isaac Watson: 00:00:53

I'm Isaac Watson, executive producer at Kickass conferences, and of

Isaac Watson: 00:00:57

course I have with me none other than Nessa Jimenez Say hi, Nessa.

Nessa Jimenez: 00:01:01

Hi everyone.

Isaac Watson: 00:01:02

Nessa is our operations manager and we are excited to dig

Isaac Watson: 00:01:05

into another episode with you.

Isaac Watson: 00:01:07

This season, in case you're catching up with us, we are talking about some

Isaac Watson: 00:01:11

of those questions that we get all the time from people we talk to about events

Isaac Watson: 00:01:16

and thinking a little bit about like, where do these questions come from?

Isaac Watson: 00:01:20

What do they actually mean?

Isaac Watson: 00:01:22

Where how can we tease out what the real underlying problems

Isaac Watson: 00:01:25

are behind these questions and how we can find solutions for.

Isaac Watson: 00:01:28

Today one of the questions that we get asked all the time, especially in

Isaac Watson: 00:01:32

the last two and a half years with the panini slash pandemic slash whatever

Isaac Watson: 00:01:37

you wanna call it is what event platform should I host my event on?

Isaac Watson: 00:01:43

And that I cannot tell you how many times we have heard this question.

Isaac Watson: 00:01:47

It is.

Isaac Watson: 00:01:48

It's constant.

Isaac Watson: 00:01:49

Barraged with it, and I get it.

Isaac Watson: 00:01:51

There's a lot out there.

Isaac Watson: 00:01:52

It's a big question.

Isaac Watson: 00:01:54

But before we dive into kind of what we think some of the issues are with

Isaac Watson: 00:01:59

asking that question what do we actually think people mean by that, Nessa.

Nessa Jimenez: 00:02:04

Yes.

Nessa Jimenez: 00:02:04

So when people come to us with that question on their mind

Nessa Jimenez: 00:02:08

what they're actually asking us is, what's the best platform?

Nessa Jimenez: 00:02:13

What's the best tech?

Nessa Jimenez: 00:02:14

What is the brand name?

Nessa Jimenez: 00:02:15

The Ferrari of event platforms, right?

Nessa Jimenez: 00:02:20

And behind that is what platform has the most bells and whistles, has the most

Nessa Jimenez: 00:02:26

like features that I can, like impress people with and get all flashy with it.

Nessa Jimenez: 00:02:30

Like from that, it's because, especially like you mentioned the last three years

Nessa Jimenez: 00:02:37

with the pandemic It just seems like it, they should be using an event platform.

Nessa Jimenez: 00:02:42

They should be investing in an event platform because there has just

Nessa Jimenez: 00:02:45

been this explosion of marketing in the event platform like sector and

Nessa Jimenez: 00:02:51

so many platforms coming out all of a sudden that they ask because

Nessa Jimenez: 00:02:55

they think that they should, right?

Isaac Watson: 00:02:58

Or that their audience expects there to be some sort of app.

Isaac Watson: 00:03:01

Or platform or technology or underlying whizbang solution.

Isaac Watson: 00:03:06

Yeah.

Isaac Watson: 00:03:07

I it is the explosion of event tech has been mind numbing to see, because

Isaac Watson: 00:03:13

there's been so much, and then you have, because it's the startup world, you

Isaac Watson: 00:03:16

have all these mergers and acquisitions and so about this other thing, and

Nessa Jimenez: 00:03:20

Yes.

Isaac Watson: 00:03:21

It just, yes.

Isaac Watson: 00:03:23

It boggles the mind.

Isaac Watson: 00:03:25

And I get it, like there's a lot out there.

Isaac Watson: 00:03:27

And of course, because of the pivot to virtual that so many people did

Isaac Watson: 00:03:32

there's these quote unquote new markets, even though virtual event

Isaac Watson: 00:03:35

tech has been around for a long time.

Isaac Watson: 00:03:38

And it can be overwhelming and there's a lot of money going

Isaac Watson: 00:03:41

into selling these things.

Isaac Watson: 00:03:42

And so that's.

Isaac Watson: 00:03:45

That's just a question on top of everybody's minds.

Isaac Watson: 00:03:48

Because they feel like they need to impress people, that people expect it.

Isaac Watson: 00:03:53

They want to know what the best thing is because of course,

Isaac Watson: 00:03:55

everybody wants to do the best thing.

Nessa Jimenez: 00:03:56

And they they want the best that can do everything perfectly.

Nessa Jimenez: 00:04:00

Like the one to rule them all.

Nessa Jimenez: 00:04:02

It does all the things and it's incredible at the things.

Nessa Jimenez: 00:04:05

And we'll talk about that a little later.

Nessa Jimenez: 00:04:07

But yeah they wanna know what platform is the answer, which one is it?

Nessa Jimenez: 00:04:11

And please tell me so I can go get it.

Isaac Watson: 00:04:14

Yeah.

Isaac Watson: 00:04:14

So let's dig into some of the actual problems that are

Isaac Watson: 00:04:17

underlying this question.

Isaac Watson: 00:04:18

The issues that people are having that are bringing this up.

Isaac Watson: 00:04:21

And I think the big one what we were just talking about is that the

Isaac Watson: 00:04:26

marketing out there has just been.

Isaac Watson: 00:04:29

Bonkers with money and pizzazz and every, And let me tell you,

Isaac Watson: 00:04:35

just even as a producer, like the amount of sales emails, right?

Isaac Watson: 00:04:40

Like the second you demo something Oh, you just get it.

Isaac Watson: 00:04:43

They never, And they're like, Yeah, let's sign a contract.

Isaac Watson: 00:04:46

Yeah, let's get you in for 12 months.

Isaac Watson: 00:04:48

We're gonna, Oh, we have community now.

Isaac Watson: 00:04:50

Like we've talked about this a little bit last season, right?

Isaac Watson: 00:04:52

But.

Isaac Watson: 00:04:53

It just the inundation of event platform marketing is very overwhelming.

Isaac Watson: 00:04:59

And as the market rebalances as we come out of or through the pandemic back

Isaac Watson: 00:05:05

into a world where we do have hybrid and only in person and only virtual.

Isaac Watson: 00:05:10

It'll be interesting to see how it shakes out.

Isaac Watson: 00:05:11

So just that inundation of marketing, I think is some, is

Isaac Watson: 00:05:15

enough to give organizers a lot of anxiety or pause or confusion

Isaac Watson: 00:05:22

around figuring out what to choose.

Nessa Jimenez: 00:05:25

Yeah.

Nessa Jimenez: 00:05:25

Thanks to the pandemic, like millions and millions of dollars have been

Nessa Jimenez: 00:05:29

invested in marketing these things.

Nessa Jimenez: 00:05:31

And a lot of event platforms were born during the pandemic and have

Nessa Jimenez: 00:05:37

already died during the pandemic.

Nessa Jimenez: 00:05:39

, because it's just it's been wild.

Nessa Jimenez: 00:05:41

The absolute amount of Gimmicks and like some platforms do one thing really well,

Nessa Jimenez: 00:05:47

but then there are mess in other things.

Nessa Jimenez: 00:05:49

And then like in the past six months, we've seen so many mergers

Nessa Jimenez: 00:05:53

and acquisitions and just recently I saw something about like 600 people

Nessa Jimenez: 00:05:58

got laid off from one of these big platforms and it, yeah, I'm not

Nessa Jimenez: 00:06:02

surprised This has suddenly become such a big question because Yeah.

Nessa Jimenez: 00:06:06

Marketing, right?

Nessa Jimenez: 00:06:06

It's on everybody's minds.

Nessa Jimenez: 00:06:08

I'd also say that shiny object syndrome, right?

Nessa Jimenez: 00:06:11

Like part of that marketing is they're putting like these cool

Nessa Jimenez: 00:06:14

little features in your face.

Nessa Jimenez: 00:06:16

And you're like, Oh yeah, that does seem cool.

Nessa Jimenez: 00:06:18

I I wanna play with that.

Nessa Jimenez: 00:06:19

Like I, being the one, as the ops manager, I always end up doing like the testing and

Nessa Jimenez: 00:06:23

the playing around with platforms before we actually like, use any for the events.

Nessa Jimenez: 00:06:28

And yeah, there's all kinds of like little gimicky things that are cute and

Nessa Jimenez: 00:06:33

are fun . But I can see how someone.

Nessa Jimenez: 00:06:36

Doesn't really know about production could fall into that trap of this

Nessa Jimenez: 00:06:41

seems cool, I think we should use it.

Nessa Jimenez: 00:06:43

Yeah.

Isaac Watson: 00:06:44

Exactly.

Isaac Watson: 00:06:45

And it's really easy to get swept away by the shiny objects and to feel like, Oh

Isaac Watson: 00:06:49

yeah I don't just want that, I need that.

Isaac Watson: 00:06:51

My people need, like this is a core, core feature.

Isaac Watson: 00:06:55

And it, and.

Isaac Watson: 00:06:58

I get the, I get into this too.

Isaac Watson: 00:07:00

I think what the kind of underlying issue with all of this is that when

Isaac Watson: 00:07:06

you take that approach, when you're focused on the platform so heavily as

Isaac Watson: 00:07:11

this like if it is not the solution, then my event fails kind of thing.

Isaac Watson: 00:07:15

The real issue underlying that is that you're depending on.

Isaac Watson: 00:07:19

What we call the box and not the product itself.

Isaac Watson: 00:07:22

The product itself is the event.

Isaac Watson: 00:07:23

It's not the platform that you choose to host the event or to facilitate the event.

Isaac Watson: 00:07:29

The platform has influence on what that experience is, but if you don't

Isaac Watson: 00:07:33

actually know what the product is that you're delivering and honing

Isaac Watson: 00:07:38

that first, then there's no way you can find a platform solution

Isaac Watson: 00:07:42

that's going to serve those needs.

Nessa Jimenez: 00:07:45

Yeah, and the marketing has done a really good job of convincing

Nessa Jimenez: 00:07:47

people that the platform is the event and the platform is not the event.

Nessa Jimenez: 00:07:51

The platform is the platform.

Nessa Jimenez: 00:07:52

, The, It's like saying you picked a great venue and that's it.

Nessa Jimenez: 00:07:57

That's, You did the job, you had to do cuz you got a great venue for

Nessa Jimenez: 00:08:00

the event and yeah, like whatever.

Nessa Jimenez: 00:08:03

You didn't really worry about the actual event that's supposed

Nessa Jimenez: 00:08:06

to happen inside the venue.

Nessa Jimenez: 00:08:09

. Isaac Watson: Yep.

Nessa Jimenez: 00:08:10

Yeah.

Nessa Jimenez: 00:08:10

That, and any meeting planner will tell you, or event planner will tell

Nessa Jimenez: 00:08:13

you that first you need to figure out what it is you're doing and then you go

Nessa Jimenez: 00:08:18

find an a, a venue that will fit that.

Nessa Jimenez: 00:08:19

And the same is true of a virtual event or a hybrid event, is you need

Nessa Jimenez: 00:08:24

to figure out the what and the why.

Nessa Jimenez: 00:08:27

And then you can start to work on the how and the when and all that kind of stuff.

Nessa Jimenez: 00:08:32

And that's where the tech platform comes in.

Nessa Jimenez: 00:08:36

Yeah.

Nessa Jimenez: 00:08:36

And I don't blame people for falling for marketing.

Nessa Jimenez: 00:08:39

Cuz first of all, like I mentioned, a lot of money has gone into marketing.

Nessa Jimenez: 00:08:43

But at this core there is a marketing Strategy.

Nessa Jimenez: 00:08:48

That is true.

Nessa Jimenez: 00:08:49

It just doesn't apply to events.

Nessa Jimenez: 00:08:52

So like in product based businesses, The packaging of the product is a very

Nessa Jimenez: 00:08:58

big deal, and a lot of money goes into designing the packaging and making it

Nessa Jimenez: 00:09:02

look great so that when people walk into a store right, they see the item on the

Nessa Jimenez: 00:09:07

shelf and the packaging is so pretty that, they buy, like they're willing

Nessa Jimenez: 00:09:10

to spend a couple more dollars for the same product because the box is so nice.

Nessa Jimenez: 00:09:14

I've done this, I've, I love Packaging and I find that fascinating cuz it's

Nessa Jimenez: 00:09:19

true, like the first thing that you see of a product is the box, right?

Nessa Jimenez: 00:09:23

Not really the actual thing.

Nessa Jimenez: 00:09:25

So trying to apply that kind of concept to an event.

Nessa Jimenez: 00:09:30

Like I can see where the marketers are going with that, but it doesn't work

Nessa Jimenez: 00:09:34

because like with an event, I sold you the ticket and now you're there.

Nessa Jimenez: 00:09:39

And now what like now what happens?

Isaac Watson: 00:09:43

Yeah and I think, in the difference for me is that when you

Isaac Watson: 00:09:46

have, when you're talking about like a retail product, the packaging has

Isaac Watson: 00:09:50

to reflect the product inside, right?

Isaac Watson: 00:09:52

They are, It's part of the brand experience and stuff.

Isaac Watson: 00:09:55

You don't see someone marketing an events and leaning into, oh

Isaac Watson: 00:10:01

and we're going to do this event.

Isaac Watson: 00:10:03

On HopIn or on Swapcard or you don't, you're not marketing-

Nessa Jimenez: 00:10:10

Well, they

Isaac Watson: 00:10:10

They shouldn't.

Isaac Watson: 00:10:10

Yeah.

Nessa Jimenez: 00:10:11

Yeah, Because let's be honest, there are people that

Nessa Jimenez: 00:10:13

have done that they shouldn't, but-

Isaac Watson: 00:10:14

Sure.

Isaac Watson: 00:10:15

But that doesn't the difference for me is that product packaging is,

Isaac Watson: 00:10:21

Essentially a brand element, right?

Isaac Watson: 00:10:24

It has a function in that it needs to protect the item from damage in shipping

Isaac Watson: 00:10:28

and it needs to convey some information about the product, but an event platform

Isaac Watson: 00:10:34

doesn't serve that same purpose.

Isaac Watson: 00:10:36

It is, it's function is.

Isaac Watson: 00:10:38

Is a facilitation tool, right?

Isaac Watson: 00:10:40

. so that's not what you need to be leading with.

Isaac Watson: 00:10:43

You lead with the program and the content and the reason why the event exists in

Isaac Watson: 00:10:48

the first place, and then you source a platform that will smoothly integrate

Isaac Watson: 00:10:53

and facilitate all of that based on what your different components and needs are.

Nessa Jimenez: 00:10:58

Yeah.

Nessa Jimenez: 00:10:58

And a good event platform disappears, right?

Isaac Watson: 00:11:01

Yeah.

Nessa Jimenez: 00:11:02

It's not the center of attention.

Nessa Jimenez: 00:11:04

It it allows things to happen.

Isaac Watson: 00:11:07

Yes.

Isaac Watson: 00:11:07

Yes.

Isaac Watson: 00:11:08

Okay.

Isaac Watson: 00:11:08

So let's talk about some of this, the solutions that we can offer to help

Isaac Watson: 00:11:12

tease out these problems and this overarching question that, that help

Isaac Watson: 00:11:16

set people up from the get go to be more intelligent about choosing a platform.

Nessa Jimenez: 00:11:21

Right.

Nessa Jimenez: 00:11:21

The first one, talking about the box versus the product in the box.

Nessa Jimenez: 00:11:25

The first question is, what programming are you offering?

Nessa Jimenez: 00:11:28

What is the event actually going to be?

Nessa Jimenez: 00:11:30

Is this educational, Is this like a festival?

Nessa Jimenez: 00:11:33

Is this a market?

Nessa Jimenez: 00:11:34

What are you actually doing at the event?

Isaac Watson: 00:11:37

Yeah.

Isaac Watson: 00:11:38

If you don't have, If there's no there, like why ? Yeah.

Isaac Watson: 00:11:41

Why even bother finding a platform?

Isaac Watson: 00:11:43

Because you've gotta have something to.

Isaac Watson: 00:11:45

Out to the audience.

Isaac Watson: 00:11:47

And that's why it's important to think about speaker lineup.

Isaac Watson: 00:11:50

That's why it's important to think about your schedule and your actual content.

Isaac Watson: 00:11:53

What kind of topics are you covering?

Isaac Watson: 00:11:55

What how can you craft a schedule and a program that that delivers on

Isaac Watson: 00:12:01

your goals and on your a's goals?

Isaac Watson: 00:12:03

And that's the other piece is.

Isaac Watson: 00:12:05

You need to know what your audience's goals are.

Isaac Watson: 00:12:07

And that's gonna be different depending on the format of your event.

Isaac Watson: 00:12:10

If you are in person only.

Isaac Watson: 00:12:14

The goals for coming to an in person experience, from an audience's

Isaac Watson: 00:12:18

standpoint are a little different.

Isaac Watson: 00:12:19

They're like, there's a social interaction component that can

Isaac Watson: 00:12:23

also take form is networking.

Isaac Watson: 00:12:25

You have this kind of social Social contract of surrendering surrendering

Isaac Watson: 00:12:29

yourself as you go into a venue.

Isaac Watson: 00:12:32

And just letting the program happen to you, and then being

Isaac Watson: 00:12:36

able to respond to that.

Isaac Watson: 00:12:38

Things are a little different with an online only event.

Isaac Watson: 00:12:40

There are limited social interaction.

Isaac Watson: 00:12:43

, you don't get face to face time in the same way as you would in person.

Isaac Watson: 00:12:47

It you, there's no.

Isaac Watson: 00:12:49

Large room for you all to gather in the same way.

Isaac Watson: 00:12:52

And so the goals shift and change.

Isaac Watson: 00:12:54

And so thinking about what format you're taking and what programming you're

Isaac Watson: 00:12:58

offering will inform understanding the goals of your audience.

Nessa Jimenez: 00:13:03

And how best can that audience participate in that event?

Nessa Jimenez: 00:13:06

First of all, not all events need a lot of audience participation, right?

Nessa Jimenez: 00:13:10

There are events where it's best for the audience to just sit back

Nessa Jimenez: 00:13:13

and absorb the information, right?

Nessa Jimenez: 00:13:16

Absorb the content.

Nessa Jimenez: 00:13:17

But there are other events where the audience needs to participate a lot,

Nessa Jimenez: 00:13:22

because the point is networking, right?

Nessa Jimenez: 00:13:24

If it's a networking event, the audience needs to be able to interact

Nessa Jimenez: 00:13:27

and they need to be able to interact.

Nessa Jimenez: 00:13:29

With a tool that allows that to happen easily.

Nessa Jimenez: 00:13:32

, and organically and without having to.

Nessa Jimenez: 00:13:35

Sit there for an hour and teach them how to use the thing.

Nessa Jimenez: 00:13:38

So how can they best participate to reach their goals, but then

Nessa Jimenez: 00:13:42

also how can they best participate?

Nessa Jimenez: 00:13:45

If it's an audience that's not very tech savvy, what are you doing?

Nessa Jimenez: 00:13:49

Putting them on a platform that requires prior knowledge.

. . . Isaac Watson: 00:13:52

Yeah, the learning curve is huge.

. . . Isaac Watson: 00:13:54

For those who aren't accustomed to it, even though we're all used to

. . . Isaac Watson: 00:13:57

zoom at this stage, theoretically

Nessa Jimenez: 00:13:59

should be, we should be,

Isaac Watson: 00:14:00

The, how is your platform gonna differ from that and what

Isaac Watson: 00:14:04

kind of technical knowhow or people are gonna be required to use it.

Isaac Watson: 00:14:07

And thinking about like the, so maybe one of their goals is networking.

Isaac Watson: 00:14:11

What kind of networking do you need to be suggesting people for them to meet?

Isaac Watson: 00:14:16

Do they have opportunities in the program to meet people in small groups

Isaac Watson: 00:14:21

and to make connections on their own?

Isaac Watson: 00:14:23

There are whole feature sets that are dedicated to networking that

Isaac Watson: 00:14:26

differ from str, structure to matchmaking, to things like that.

Isaac Watson: 00:14:30

It is really about understanding how your audience is going to engage and

Isaac Watson: 00:14:33

what their goals are and how you.

Isaac Watson: 00:14:35

Can fit that.

Isaac Watson: 00:14:36

The other piece I was thinking about was educational content, right?

Isaac Watson: 00:14:38

, you're teaching your audience something through any part of your

Isaac Watson: 00:14:42

program, you need to be able to give them a way to ask questions or to.

Isaac Watson: 00:14:49

Vet what they're learning or to demonstrate the outcomes of a workshop

Isaac Watson: 00:14:54

or a webinar or things like that.

Isaac Watson: 00:14:56

So all of those goals have different aspects that feed into an event platform.

Isaac Watson: 00:15:02

And if you're, if you are thinking about that in advance and you know what those

Isaac Watson: 00:15:09

goals are, that's going to inform your evaluation of the different platform.

Nessa Jimenez: 00:15:14

Yeah.

Nessa Jimenez: 00:15:14

And these are conversations that we have very early on with our clients,

Nessa Jimenez: 00:15:18

programming and the audience, right?

Nessa Jimenez: 00:15:20

And we do a lot of research.

Nessa Jimenez: 00:15:22

Like I sit down and I go through their website, I go through their social media.

Nessa Jimenez: 00:15:27

Because the point is I need to understand like, who are these people?

Nessa Jimenez: 00:15:30

How do they interact?

Nessa Jimenez: 00:15:31

How do they engage with the client, right?

Nessa Jimenez: 00:15:34

Because that really helps us.

Nessa Jimenez: 00:15:36

Content decisions that will then later on help us make platform decisions.

Isaac Watson: 00:15:41

Yeah, exactly.

Isaac Watson: 00:15:43

All right.

Isaac Watson: 00:15:43

Let's recap a little bit.

Isaac Watson: 00:15:45

So the core question that we keep getting asked by folks is, Which

Isaac Watson: 00:15:49

platform should I host my event on?

Isaac Watson: 00:15:51

But we don't think that's the real question.

Isaac Watson: 00:15:52

The underlying meaning behind that is wanting to know what the best.

Isaac Watson: 00:15:57

Event tech is feeling like they need to impress their audience with bells and

Isaac Watson: 00:16:02

whistles that their audience expects an app or a platform or something to

Isaac Watson: 00:16:07

participate in the event and feeling the need to or the obligation to invest

Isaac Watson: 00:16:13

in an app or a platform of some kind.

Isaac Watson: 00:16:18

Those are like the real questions underlying it.

Isaac Watson: 00:16:20

And then the problems that kind of drum up those questions are

Isaac Watson: 00:16:23

really around depending on the box and not developing the product.

Isaac Watson: 00:16:28

And that's like ultimately, like that's the big thing is like if

Isaac Watson: 00:16:32

you don't have confidence in what you're creating and you're jumping

Isaac Watson: 00:16:35

forward to picking a platform without identifying that first, you've put the

Isaac Watson: 00:16:40

cart before the horse, so to speak.

Isaac Watson: 00:16:42

So through.

Isaac Watson: 00:16:44

The work that we do with our clients and that kind of initial planning process,

Isaac Watson: 00:16:49

what you really need to be asking is what kind of programming are you offering?

Isaac Watson: 00:16:54

What are your audiences' goals and how do they expect to, and how can

Isaac Watson: 00:17:00

they best participate in your event?

Isaac Watson: 00:17:02

And if you know that, then you're gonna know what features.

Isaac Watson: 00:17:07

In an event platform you're looking for, you're gonna know better how to

Isaac Watson: 00:17:12

evaluate the different options against those goals and those methods of

Isaac Watson: 00:17:15

participation, and where you can identify opportunities to surprise and delight

Isaac Watson: 00:17:21

or to exceed expectations in a way that's much more informed by who your

Isaac Watson: 00:17:27

audience is and what your event goals are than just bowing to the whim of.

Isaac Watson: 00:17:33

The marketing dollars that are just being thrown left and right at us.

Nessa Jimenez: 00:17:42

Thanks for listening to the Make It Kickass podcast, and

Nessa Jimenez: 00:17:45

if you've ever been overwhelmed by all the event tech options out there,

Nessa Jimenez: 00:17:48

we hope today's episode made it easier to drown out that noise and

Nessa Jimenez: 00:17:52

make decisions for your audience.

Nessa Jimenez: 00:17:54

If you visit geteventlab.com, you'll get a free copy of a tool we use with

Nessa Jimenez: 00:17:58

our clients to help them build out their programming strategy and how to choose

Nessa Jimenez: 00:18:02

the best platform for the events and more.

Nessa Jimenez: 00:18:05

That's geteventlab.com.

Nessa Jimenez: 00:18:07

Thanks for listening, and I'll see you in the next episode.